March 26, 2007

TurboTax rap

David Foltz over at Turbotax pointed me at this video.  I think it’s brilliant.  Apparently they are having a content for the best Turbotax rap.  Now that is some inspired marketing.  They should put this on TV.  Their regular commercials are boring and stale. The work I did with Turbotax last year has been tested this season.  Although some of the tests did well, unfortunately, none became the control.  I can take some...

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