December 20, 2007

Marketing

The last two years has been a major education for me in Marketing.  First at Intuit, where I felt the entire organization is run by the Marketing Department.  I felt that the main goal of marketing was to project (micro)manage incremental changes in high volume processes.  In other words, there was a marketing person in charge of the shopping cart.  Another marketing person in charge of the download process.  Another...

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