I just noticed something this morning. I always knew the arrow was sort of a smile. The M and the A were the eyes and the arrow was the smile. However, I didn’t notice that the arrow goes from A to Z until today. From A to Z. They don’t just sell books. Get it? I now rank this logo much higher in my “Logo Hall of Fame”. The arrow inside the E and the X in FedEx is still my number one logo. Nice job, to whomever designed the amazon.com logo.