September 15, 2009

Ira Glass, UX Rockstar

I listen to NPR (National Public Radio) every morning.  I have been a consistent paying member for years.  Every few months, they have a pledge week where they try and get listeners to donate money to support the radio network.  They try all kinds of techniques to increase effectiveness:  Dollar-for-dollar matching, free gifts, prizes, donate to food banks, guilt, begging, cajoling, etc. However, it was not until this pledge drive...

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