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April Fools, 2010

I love April Fools.  It is permission to have a sense of humor once a year.  It takes time to come up with a good joke.  It should be clever and not too mean.  One year I told my dad that we were pregnant with our fourth child.  He got really angry.  I don’t have […]

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The UX of Product Testimonials

I saw an interesting question on UXExchange about product testimonials.  Are they good or useless? We all know that referrals are tremendously important to people in their decision making.  An advertisement for a new restaurant is worth a fraction of a recommendation from someone about the restaurant.  This is why Yelp and Amazon recommendations exist.  So it […]