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The Point of School

I wish someone had told me this as a child. The point of elementary school is not to learn.  The point is not to train you for an adult life.  The point of elementary school is to practice following instructions. Let’s jump to high school.  The point of high school is not to learn.  The […]

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Should a designer be a SME?

SME stands for Subject Matter Expert.  It means that you have extensive experience doing tasks in a particular field.  The question is “If you are looking for a designer, should you try to find one that is also a SME for the target domain?”  The answer may seem counter-intuitive, but experience doesn’t help, it usually […]