January 10, 2011

The UX of Electric Car Slogans

User Experience starts very early.  It includes the prejudices they come to the table with and the slogan you put on the first TV commercial they saw.  Nissan and Chevy have two very different approaches. Chevy Volt: It’s more car than electric. There are several messages hidden inside this slogan.   This is a $30k-$40k  car that goes 40 miles on a charge before kicking into a normal engine.  By...

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