January 18, 2011

What is Design?

Conceptual Design Conceptual Design is the ability to communicate a holistic architecture of a large product, service or solution. A conceptual designer is able to mockup the end-to-end, top-to-bottom structure of this solution.  This includes a strong understanding of the technologies involved, without which the conceptual designer is doing “Ivory Tower Design”. This kind of design is done on a piece of paper, a white-board or just talking.  It is...

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