January 26, 2011

Names and Faces

Ben Nadel’s website uses a particular User Experience technique that I think is absolutely brilliant.  Let’s call it “names and faces”.  The idea was originally in a book “Made to Stick” by Chip & Dan Heath. Summary of the story: The Daily Record, founded in 1950 by Hoover Adams, has a simple core idea: local coverage. Adams states, “All of us know that the main reason anybody reads a local newspaper...

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