Skip to content

Month: March 2013

The UX of Socks

Today, I counted 9 unmatched socks.  That’s 9 worthless socks.  The problem is a UX one.  They all look different.  Because they all look different, if I lose one of the pair, I can’t match it up with another “same” sock.  I appreciate socks that are colorful and let me express myself, but I also want socks to match.  I feel like a spaz wearing unmatched socks.  Just sell me the damn 3-pack and they are all exactly the same. Go into any store and look at the men’s causal socks.  Look at this example of a 3-pair of socks.…

Disrupting a Market with UX

Very often, a market can be disrupted by a single UX improvement.  That improvement may not be easy to accomplish, but when you do it, you often can build a significant company.  Some examples: CRM Seibel was the dominant player in Sales Management.  Salesforce.com comes along and says, “It’s in the cloud, not on premise”.  They didn’t need a great UI.  They didn’t need a different price point.  Just having it easier to deploy because you didn’t need servers changed the CRM market forever. Actually, I believe the CRM market could face another disruption as the space matures.  Microsoft, Netsuite…

Write Less on your Website

I look at websites alot.  People I am recruiting, companies I interact with, even just for professional curiosity.  One of the key things I look at is the text.  I look to see if the text is written for web readers or for someone else.  My guideline is to make the text simple, sparse, to the point and colloquial/informal. I recently had a chance to watch some people test a website using eye tracking software.  It was fascinating watching the eye read.  When a user is reading, you can see the eye go word by word by word.  When they…

The UX of Google Images (2013)

Recently Google “upgraded” their user interface for Google Images.  I use Google Images ALL THE TIME.  I am big on presentations with large graphics and I find their service invaluable.  There is one spot, however,  that is annoying me to no end since their “upgrade”. (Heavy use of air quotes and sarcasm there) Search for something like “happy kid” See the results Click on one of the results Realize this one isn’t exactly what you want try to make the giant image go away and resume browsing Things that work = the little cancel gray X or pressing the ESC key. I…

Hindsight in 2020

It’s all so clear to me. This is the year that everyone will have perfect hindsight.

Using PowerPoint for Storyboards

On my design team, the main work product is PowerPoint storyboards.  We deliver these files to Engineering.  In a nutshell they include: A linear walk-through of the feature in fairly high fidelity Animation for menus, drag n drop and mouse movements Call-outs describing detailed system behavior Slide Master background looks like the application Cut/paste pre-made elements for forms, grids, trees and other UI Size of the PowerPoint depends on the complexity of the feature: Small: 3-10 slides Medium: 10-30 slides Large: 30-120 slides The Good Parts I haven’t seen other people use this methodology, but it really gives a very clear way to describe the feature.  It’s easy to share (everyone has…