December 11, 2014

The UX of Designing a Marketing Calendar

This year, we launched a Marketing Calendar.  This was one of the most surprising designs I have ever been involved with.  I thought (in the beginning) the calendars were easy.  Just copy Outlook, how hard can it be?! It turns out that Calendars are extremely nuanced and complicated. They have been honed over the past 3 decades into a very usable interface.  HOWEVER, they are almost exclusively dedicated to PERSONAL...

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