Feeding or Slaying the Dragon

I’ve heard the expression from executives, “Let’s slay this dragon once and for all.” What they mean is “We have had complaints from customers on [topic x]. Let’s do a project that makes all of those complaints go away. The dragon in this metaphor is the complaints that customers have. I think this is the…Continue readingFeeding or Slaying the Dragon

The UX of ERP vs Loose Platform

As a designer, I have always appreciated tight integrations. The fact that I can copy a bunch of cells in Excel and paste them into PowerPoint is just awesome. When designing Marketo, I thought of the solution as one small city. There was the neighborhood of making landing pages and the adjacent neighborhood of forms,…Continue readingThe UX of ERP vs Loose Platform