December 9, 2015

Account Based Marketing

For the better part of the last ten years, I have seen the world through the eyes of a demand generation marketer. Starting with Kelly Abner and working through thousands of others, my point of view was how to help them create more leads and nurture them through a funnel. Now that I have started at Engagio, I have switched my glasses from demand generation to account based marketing (ABM)....

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