December 19, 2015

Talking to Users

I just spent some time talking to a user about a design I made. I walked her through it and we started talking about the possibilities.┬áThe worst version of this exercise is when the user says, “I don’t know.” in response to questions. The best version of the exercise is when they get excited and start geeking out with you about it. Account Based Marketing has so much space to...

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