December 22, 2015

The Story Behind Two Marketo Icons

Choosing Icons is sometimes tricky business. I chose all of the icons in Marketo since 2007.  Here are a couple of stories that help explain. Marketo Icon Glossary The Smart Campaign Light Bulb The most important icon in Marketo was the Lightbulb. When I first designed the system, I was trying to explain how it worked to Jen Erale and Jodi Florence (Marketo’s first customers). I explained it like this....

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