In Engineering terms, SWAG stands for Silly Wild Ass Guess. It’s used to estimate how big a project will be. It’s pretty unscientific, but useful for planning. In Marketing circles, SWAG means Stuff We All Get. SWAG is generally a gift given to prospects and customers. (I think the SW is pronounced similar to the bicycle SCHWINN, not like the word SWAY.) SWAG should achieve three purposes: Make the recipient feel appreciated by you Make the recipient feel appreciative towards you Piggyback advertising. If they use/wear something that has your logo on it, other people will see it Is SWAG common? Yes, gifts to customers are as old as business itself. It…
by Glen Lipka