In Engineering terms, SWAG stands for Silly Wild Ass Guess. It’s used to estimate how big a project will be. It’s pretty unscientific, but useful for planning. In Marketing circles, SWAG means Stuff We All Get. SWAG is generally a gift given to prospects and customers. (I think the SW is pronounced similar to the bicycle SCHWINN, not like the word SWAY.) SWAG should achieve three purposes: Make the recipient feel appreciated by you Make the recipient feel appreciative towards you...
Continue reading...April 2017
The UX of Figma
The CEO of Figma recently visited me and gave me a quick tour of their product. I think it holds great promise as a prototyping/design tool and I am giving it a try. The main benefit is real-time concurrent usage. In other words, two designers can collaborate live at the same time the way you might use a Google spreadsheet. I know that Adobe XD has been promising this feature...
Continue reading...The Death of the Unsubscribe Link
I’ve been getting alot of email lately from SDRs using tools like Salesloft, Tout and Outreach. I have noticed a couple of important trend occuring. There is no unsubscribe link There is no content, just a request for a meeting/conversation They are not personalized or interesting to me the recipient It is hard not to think of these emails as spam. I assume the reply rate is dismal. Most importantly,...
Continue reading...The Simple Volume Control
We have Sonos speakers here at the office. The Sonos application is pretty cool. However, there is one part of the system that bugs me and it’s extremely simple. This is the volume control. Now when you have a Sonos speaker in a group environment, the volume is actually a crucial function. Some songs are recorded louder or softer and when people are working a high volume can be very annoying. To...
Continue reading...Myers Briggs 2017
I had another Myers-Briggs for an executive team offsite this month. Previously my tests in 2014 yielded these results: 2014 INFP Introvert(11%) iNtuitive(75%) Feeling(12%) Perceiving(33%) Slight preference of Introversion over Extraversion (11%) Distinct preference of Intuition over Sensing (75%) Slight preference of Feeling over Thinking (12%) Moderate preference of Perceiving over Judging (33%) They call this personality type, the Mediator/Idealist. This time I resulted in INTJ, also known as the Architect/Mastermind. The...
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