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Month: April 2017

The UX of Marketing SWAG

In Engineering terms, SWAG stands for Silly Wild Ass Guess. It’s used to estimate how big a project will be. It’s pretty unscientific, but useful for planning. In Marketing circles, SWAG means Stuff We All Get. SWAG is generally a gift given to prospects and customers. (I think the SW is pronounced similar to the bicycle SCHWINN, not like the word SWAY.) SWAG should achieve three purposes: Make the recipient feel appreciated by you Make the recipient feel appreciative towards you Piggyback advertising. If they use/wear something that has your logo on it, other people will see it Is SWAG common? Yes, gifts to customers are as old as business itself. It…

The UX of Figma

The CEO of Figma recently visited me and gave me a quick tour of their product. I think it holds great promise as a prototyping/design tool and I am giving it a try. The main benefit is real-time concurrent usage. In other words, two designers can collaborate live at the same time the way you might use a Google spreadsheet. I know that Adobe XD has been promising this feature for 6+ months, but the tool doesn’t even have a workable Windows version yet. I ran out of patience and am trying the competition. My initial usage is slow, I’m…

The Death of the Unsubscribe Link

I’ve been getting alot of email lately from SDRs using tools like Salesloft, Tout and Outreach. I have noticed a couple of important trend occuring. There is no unsubscribe link There is no content, just a request for a meeting/conversation They are not personalized or interesting to me the recipient It is hard not to think of these emails as spam. I assume the reply rate is dismal. Most importantly, I feel like all of the content marketing techniques learned over the past 10 years have been tossed out the window. I have questions: Who is writing these emails? How…

The Simple Volume Control

We have Sonos speakers here at the office. The Sonos application is pretty cool. However, there is one part of the system that bugs me and it’s extremely simple. This is the volume control. Now when you have a Sonos speaker in a group environment, the volume is actually a crucial function. Some songs are recorded louder or softer and when people are working a high volume can be very annoying. To use this control, you have to put your mouse onto the slider and drag right or left. It is very sensitive, so finding the right setting is tricky. The volume…

Myers Briggs 2017

I had another Myers-Briggs for an executive team offsite this month. Previously my tests in 2014 yielded these results: 2014 INFP Introvert(11%) iNtuitive(75%) Feeling(12%) Perceiving(33%) Slight preference of Introversion over Extraversion (11%) Distinct preference of Intuition over Sensing (75%) Slight preference of Feeling over Thinking (12%) Moderate preference of Perceiving over Judging (33%) They call this personality type, the Mediator/Idealist. This time I resulted in INTJ, also known as the Architect/Mastermind. The different tests didn’t give me the same preference statistics, but the above shows the equivalent. I don’t have a strong preference for anything apparently. The descriptions of the personalities both…