Daily Archives: April 26, 2017

The UX of Marketing SWAG

In Engineering terms, SWAG stands for Silly Wild Ass Guess. It’s used to estimate how big a project will be. It’s pretty unscientific, but useful for planning. In Marketing circles, SWAG means Stuff We All Get. SWAG is generally a gift given to prospects and customers. (I think the SW is pronounced similar to the bicycle SCHWINN, not like the word SWAY.) SWAG should achieve three… Read More »