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Day: June 21, 2017

An ABM Adventure

I am Head of Product for Engagio, a SaaS application with lots of features and users who use them. (Is there any other type of SaaS application?) Warning:¬†This blog post throws data around the web with total abandon and gets confusing. You have been warned. My Mission: To activate and spur usage in the system. First Step: Usage Tracking If you can’t measure it, you can’t manage it. (Thanks, Avinash for that lesson over 10 years ago.) We use Pendo¬†for application usage tracking and other stuff. We spent a few weeks tagging every feature in the app and rolling up…