December 7, 2017

Interview Questions for a First Marketer

I have a bunch of questions for Product Designers that I have evolved over time. However, I don’t think I have ever done the same exercise for Marketing. The context is the “first marketer” in a company. At Marketo, this was Kelly Abner. He did an awesome job and helped the product development by being his usual brutally honest self. So I’ve been thinking about questions I could ask. Not...

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The Care Pie

We all care about lots of decisions. However, it’s not healthy to argue about every single decision. In fact, it’s not healthy to argue about 90% of the decisions that are made. I talk to people about the Decision-Care Pie. This is a pie-chart that has two parts. The first part is the 10%. These are the decisions that you truly should argue about. You should be passionate and defend...

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