Interview Questions for a First Marketer

I have a bunch of questions for Product Designers that I have evolved over time. However, I don’t think I have ever done the same exercise for Marketing. The context is the “first marketer” in a company. At Marketo, this was Kelly Abner. He did an awesome job and helped the product development by being…Continue readingInterview Questions for a First Marketer

The Care Pie

We all care about lots of decisions. However, it’s not healthy to argue about every single decision. In fact, it’s not healthy to argue about 90% of the decisions that are made. I talk to people about the Decision-Care Pie. This is a pie-chart that has two parts. The first part is the 10%. These…Continue readingThe Care Pie