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Day: December 8, 2017

Decision Models

In 2005, I worked for a year at Intuit and they claimed to be Customer-Driven. This came from a specific story. Originally the company produced Quicken, a personal finance tool. When they watched their customers, they realized that many of them were using it for business purposes. They realized this market and produced QuickBooks, which turned into the category king of small business accounting software. The customer DROVE them to build the software. They took their cues from the customer. They weren’t data driven or creativity driven or any other kind of driven. At early Apple, one might say it…