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Day: February 7, 2018

Talent Marketing

I was just talking with a friend who is in marketing. They are trying to hire someone and we were brainstorming different marketing techniques to land the candidate. We noticed a pattern. Recruiting is exactly like Marketing. The parallels between them is striking and it made me wonder why we recruit people the way we do. (HR departments make a website, schedule interviews and that’s it) Imagine a different way of thinking about recruiting. Imagine a team inside the marketing department which had the following responsibilities: Demand Generation This is a universally accepted tactic for generating sales leads. You have…