Bus of Software 2009 Day 1

Business of Software, Day 1

I am on CalTrain reflecting on Day One of the Business of Software 2009 conference.  No wifi on CalTrain. Lame, but not the fault of the conference.

The day started off with a surprisingly yummy eggs, sausage, ham and fixins breakfast.   I gobbled up the food and got my badge.  The schwag was different than any I have seen.

They handed me a 15 pound burlap sack with handles.  I can’t even fathom this choice, but it’s different for sure.  Inside was a giant Snuggie that had the conference logo.  That’s right, a Snuggie.  Additionally, there were several magazines, a nice t-shirt and cool notebook.  But WTF with the snuggie?!  Seriously, people were walking around with it on.  It looks like you are dressed as a cheap wizard for Halloween. The name tag/necklace they gave me is the kind that often flips over.  I suggested they put the name on both sides.

The first talk was Geoffrey Moore.  Excellent presentation.  Then Paul Graham, who honestly, I had alot of trouble following.  He was all over the map.  No slides, either.  Wow, bold choice!  Heidi Rozen was next, whom I thought was interesting, but I didn’t quite connect, maybe because I am not one of those people seeking VC funds.

Lunch was OK, breakfast was better.  (I care about food!)  Dharmesh Shah was pretty good.  A quick tour de force of the SEO industry.  I blogged previously about the cool tool he pointed out.  Right before Pecha Kucha was Mat Clayton who ran through hacking social media…not sure what that has to do with business software.

Finally the big moment arrived.  A few presenters went on before me.  One was OK, and then another was really funny.  He had them laughing in the aisles.  I thought, “Oh great.  I gotta follow the great comedian!”  I gave my talk and it seemed to go well.  They laughed at the right moments and nodded their heads in unison.  I didn’t flub anything horribly.  I got a nice round of applause (like everyone else).  I was pleased.  Tomorrow, I need to get feedback from some people and see what they thought.  I’ll post video when I get a hold of it.

Lastly, Don Norman came up.  He is a genius.  I love him.  He actually made the suggestion onstage that they should print the name tags on both sides.  I thought, “HEY!  That was my idea”.  Then I thought that if Don Norman wants an idea of mine, he can have it.  I claim plenty of his ideas for myself, so it’s only fair.  He pointed out great insights.  Don Norman is my strongest influence as a designer.  Read his books.

Overall, excellent day of conference.  The breakout session was OK, possibly a little stilted.  I met some people that I didn’t expect to be there.  Like a guy who makes a programming language for chip manufacturers.  Not Intel, but the little chips they put in devices and cars.  Why was he there?  I have no idea, but it was interesting.  Alot of strange attendees, in fact.

I am excited to attend tomorrow and see Kathy Sierra and others.  Hopefully, I will be good and network some.  If you see me, talk to me.  I am shy about breaking the ice.

Business of Software, Day 1

I am on CalTrain reflecting on Day one of the Business of Software 2009 conference.  No

wifi on CalTrain, Lame, but not the fault of the conference.

The day started off with a surprisingly hearty eggs, sausage, ham and fixins breakfast.  I

didn’t have much time to eat because I was messing around with the A/V crew for my

presentation.  I gobbled up the food and got my badge.  The schwag was different than any I

have seen.

They handed me a 15 pound burlap sack with handles.  I can’t even fathom this choice, but

it’s different for sure.  Inside was a giant Snuggie that had the conference logo.  That’s

right, a Snuggie.  Additionally, there were several magazines, a nice t-shirt and cool

notebook.  But WTF with the snuggie?!  Seriously, people were walking around with it on.

It looks like you are dressed as a cheap wizard for Halloween. The name tag/necklace they

gave me is the kind that often flips over.  I suggested they put the name on both sides.

The first talk was Geoffrey Moore.  Excellent presentation.  Then PPaul Graham, who

honestly, I had alot of trouble following.  He felt all over the map.  No slides, either.

Wow, bold choice!  Hedi Rozen was next, whom I thought was interesting, but I didn’t quite

connect, maybe because I am not one of those people seeking VC funds.

Lunch was OK, breakfast was better.  (I care about food!)  Dharmesh Shah was pretty good.

A quick tour de force of the SEO industry.  I blogged previously about the cool tool he

pointed out called WebsiteGrader.  Right before Pecha Kucha was Mat Clayton who ran through

hacking social media…not sure what that has to do with business software.

Finally the big moment arrived.  A few presenters went before me.  One was OK, and then

another was really funny.  He had them laughing in the ailes.  I thought, “Oh great.  I

gotta follow the great comedian!”  I gave my talk and it seemed to go well.  They laughed

at the right moments and nodded their heads in unison.  I didn’t flub anything horribly.  I

got a nice round of applause (like everyone else).  I was pleased.  Tommorrow, I need to

get feedback from some people and see what they thought.  I’ll post video when I get a hold

of it.

Lastly, Don Norman came up.  He is a genius.  I love him.  He actually made the suggestion

onstage that they should print the name tags on both sides.  I thought, “HEY!  That was my

idea”.  Then I thought that if Don Norman wants an idea of mine, he can have it.  I claim

plenty of his ideas for myself, so it’s only fair.  He pointed out great insights.  Don

Norman is my strongest influence as a designer.  Read his books.

Overall, excellent day of conference.  The breakout session was OK, possibly a little

stilted.  I met some people that I didn’t expect to be there.  Like a guy who makes a

programming language for chip manufacturers.  Not Intel, but the little chips they put in

devices and cars.  Why was he there?  I have no idea.  Alot of strange attendees, in fact.

I am excited to attend tomorrow and see Kathy Sierra and others.  Hopefully, I will be good

and network some.  If you see me, talk to me.  I am shy about breaking the ice.

2 Replies to “Bus of Software 2009 Day 1”

  1. Glen,

    Enjoyed your presentation a lot. However, I must admit, you were following a tough act.

    For the record, my wife @kirstennet was in the audience today, and yours was her favorite of the Pecha Kucha presentations.

    In any case, nicely done. Those Pecha Kucha presentations look really hard to do (much harder than longer presentations which are much more forgiving).

    Cheers,
    Dharmesh

  2. Thanks! I have given several presentations over the years from 30-60-90 minutes. This was by far the hardest one. The main problem is the automatic slide transitions force you to provide a verbal transition that has to be timed perfectly. I didn’t want to let the slide turn and then talk, I wanted to lead the slide 5 seconds before transition. The room to “riff” is micro-thin. Maybe a word or phrase, but you have to stick to the script otherwise you get ahead or behind.

    I am glad it’s over, I was making myself crazy with it. I actually changed 5 entire slides the night before. My son thought they were dumb. 🙂

    Thanks again, see you today.

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