Lately, I have been working with Product Marketing.  It is a fascinating department within a company.  I drew a picture of where they sit in the organization. Product Marketing has the role of translating specific product features into more outbound … Continue reading →

Here is what I imagine was said, “OK, now let’s get your hair combed.  Please cross your arms.  Now we put the tree picture behind you.  Lastly, let’s see a smile.  Ok, now keep that smile….wait for it….keep smiling….almost there….oops…one … Continue reading →

There is a simple tip I give people about how to be good at UX.  Turn your sensitivity to annoyances all the way up to 11. I asked a candidate to look at a table we eating at in a … Continue reading →

This is clearly a religious topic, so please open your mind while reading…yeah, good luck with that. My whole team (5 designers) use Macs.  They all have MacBook Pro laptops.  The tools we use are: MS PowerPoint for storyboarding designs MS Outlook … Continue reading →

When I talk about the UX of something, really I am thinking about the psychology of it.  I think about how it feels and how it makes people act.  Of course, sometimes I stretch the definition a bit and I … Continue reading →