Don’t Link the Word “Here”

I see it constantly. It’s a bad practice and I wish people would stop. Stahp!

Bad: See our great content about marketing here.
Better: See our great content about marketing.


  1. Google uses the link text as a hint to good keywords someone would use to find it. The word “here” isn’t something people search for.
  2. The link is small and hidden when it’s on the word here. 4 letters, versus 26 in the longer version.
  3. The underline is actually a great affordance for clicking. Make the affordance on the actual word they are interested in.

It’s not hard to do. Just put the link on the description of the content. Don’t be lazy! I know what you are thinking.


Ugh. I weep for the future.


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