Dreamforce 2012

Brain … drained …

Dreamforce was it’s usual crazy self this year.  Marketo was a Titanium sponsor so we had great space and neat perks.  For instance, we got great tickets to see the Red Hot Chili Peppers in San Francisco.  Great show.  In hindsight, I should have moved to the center of the stage, rather than off to the side.  Oh well, you win some, you lose some.

Picture gallery:

There is clearly a science to pulling off such a large conference and all of its nighttime party/activities. So many people doing so many different sorts of things can not be easy to manage.  Someone wisely said, “None of this happens by accident.”

At every booth, people set up different sorts of “enticements” to get passersby interested.  Two sales people in Super Hero, Booth “Talent” in revealing evening dresses, beach costumes, animal costumes, Japanese Kimonos and much, much more.  It was a cornucopia of attention grabbing.  “Please listen to my spiel about how great this product is.  Win a prize!”  I wonder what kind of testing has been done of the effectiveness of these ploys.

Dreamforce is a strange conference.  On the one hand, it is a product that people use.  On the other hand, it is a platform that many companies have built their own revenue streams on.  Sort of like if there was a generic “Microsoft” conference that people attended to see the games you could install in Windows.  It attracts an awful lot of people from all different walks of life.

I wish I could meet the equivalent of a UX Designer for conferences.  I’d love to hear the wisdom he has accumulated over the years.

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