If you have a decent browser (not Internet Explorer), go to FlyOsity.com. Look closely at the fonts. They are embossed. He is using a css line like this:
-webkit-text-shadow: rgba(255,255,255,.8) 0 1px 0
This puts a slight white shadow under the text and gives it the feeling of being etched into the page. I think it looks nice. A neighbor here says it gives him a headache. Design is often about typography. What do you think. More loveable or more annoying?
By the way, if you are a CSS fan, view his CSS. It’s actually quite elegant and organized.