Emotional Design

I bought the new Gillete Fusion Razor with battery. I didn’t have high hopes, but I had to know, would a battery powered razor be any better than a normal razor? The answer, I can answer from this morning is yes. The thing vibrates, so it feels like it is much harder to cut myself. It also makes me feel like technology is cool.

Emotionally, I love my fusion razor.

On NPR I heard an engineer saying he wanted to infuse my cell phone with a GPS and artificial intelligence so that it could tell where I was and figure out whether to ring me or not. I thought this was the stupidest thing in the world. I want a big button on my phone called MUTE. I either want it to mute or not mute. How hard is that? Why do I have 6 different profiles?? I want MUTE and NOT MUTE. Please for the love of god someone join Motorola and fix these gadgets from hell.

Emotionally, I hate my motorola cell phone.

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