One thing I am really obsessed with right now is the use of animation in an enterprise SaaS product. I think, done well, it can dramatically enhance the experience. Some places it can be used:
- Loading images
- Page transitions
- Empty states (like when search yields 0 results)
- New objects that haven’t been set up yet
- Marketing website
- Educational materials
Personality is important and I think anyone who inserts this kind of love will get a leg up on the competition.
Below are some examples of what I think this style looks like. Notice the simplicity of the lines. All of the love comes in the details of the animation.
I could stare at that squid all day long.