Linked does not care if you know the people you are connected with. Look at this screen they just put in front of me.
Add 381 connections!! I don’t know those people! LinkedIn is saying to me, “Hey, why don’t you send out 381 emails to people you don’t know asking to connect?” I guarantee that other people click this button all the time. LinkedIn is making a mockery of what a connection is. It’s not someone you know. It’s meaningless.
I don’t even understand the point anymore. If everyone is connected to everyone, then NO CONNECTIONS MATTER!
LinkedIn needs to introduce multiple levels of connections.
- Who dis? – people like the 381. I don’t remember shaking their hand at that conference that one time in 2011.
- Acquaintance – you recognize them, you remember them, and you would say hello if you saw them in a bar.
- BFF – people you recommend or can make an introduction to.
They can change the names if they want, but the levels make sense.
I think LinkedIn is making a terrible mistake with screens like this. They are devaluing their own crown jewels. The work social network is not twitter followers.