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	<title>Comments on: Local Max Island</title>
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	<description>UX = User Experience by Glen Lipka</description>
	<lastBuildDate>Wed, 01 Feb 2012 18:42:28 +0000</lastBuildDate>
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		<title>By: Design is Decisions &#8211; Part 1 &#124; commadot.com</title>
		<link>http://commadot.com/local-max-island/#comment-14650</link>
		<dc:creator>Design is Decisions &#8211; Part 1 &#124; commadot.com</dc:creator>
		<pubDate>Tue, 15 Jun 2010 15:48:40 +0000</pubDate>
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		<description>[...] An additional problem with this kind of testing is that it lends itself to incremental improvements and not revolutionary ideas.  I designed many experiments at Intuit for their websites including Turbotax.com, Quickbooks.com, Quicken.com and Intuit.com.  When you wanted to test a big idea, the entire page usually changed.  This made it difficult to understand what about the change was good and what was bad.  However, smaller changes on existing designs were easier to test, track and understand.  I still got to test some big ideas, but I didn&#8217;t get to increment those ideas.  This meant that I was stuck on Local Max Island. [...]</description>
		<content:encoded><![CDATA[<p>[...] An additional problem with this kind of testing is that it lends itself to incremental improvements and not revolutionary ideas.  I designed many experiments at Intuit for their websites including Turbotax.com, Quickbooks.com, Quicken.com and Intuit.com.  When you wanted to test a big idea, the entire page usually changed.  This made it difficult to understand what about the change was good and what was bad.  However, smaller changes on existing designs were easier to test, track and understand.  I still got to test some big ideas, but I didn&#8217;t get to increment those ideas.  This meant that I was stuck on Local Max Island. [...]</p>
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		<title>By: Presentation Review: Avinash Kaushik &#124; commadot.com</title>
		<link>http://commadot.com/local-max-island/#comment-13809</link>
		<dc:creator>Presentation Review: Avinash Kaushik &#124; commadot.com</dc:creator>
		<pubDate>Tue, 09 Feb 2010 00:42:17 +0000</pubDate>
		<guid isPermaLink="false">http://commadot.com/?p=1465#comment-13809</guid>
		<description>[...] contributed (if at all) to the winner?  Is the testing just improving our situation on local max island or is it potentially moving to the big island?  WHY something is better allows you to learn and [...]</description>
		<content:encoded><![CDATA[<p>[...] contributed (if at all) to the winner?  Is the testing just improving our situation on local max island or is it potentially moving to the big island?  WHY something is better allows you to learn and [...]</p>
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		<title>By: The UX of BI Analytics (Demos) &#124; commadot.com</title>
		<link>http://commadot.com/local-max-island/#comment-11490</link>
		<dc:creator>The UX of BI Analytics (Demos) &#124; commadot.com</dc:creator>
		<pubDate>Fri, 18 Sep 2009 16:35:44 +0000</pubDate>
		<guid isPermaLink="false">http://commadot.com/?p=1465#comment-11490</guid>
		<description>[...] you can try and predict what will happen using these tools, but that leads me to questions about Local Max Island.  You can only predict what will happen if you don&#8217;t change anything [...]</description>
		<content:encoded><![CDATA[<p>[...] you can try and predict what will happen using these tools, but that leads me to questions about Local Max Island.  You can only predict what will happen if you don&#8217;t change anything [...]</p>
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