Obamacare is Terrible Branding

By | January 5, 2017

Medicare has a name. Medicaid has a name. Even unemployment insurance and Social Security benefits can be referred to with non-partisan labels. Names matter.

The Affordable Care Act is a bill but if you have that health insurance, what do you have? You have ObamaCare. This is the stupidest branding move I can remember and it will affect tens of millions of people.

Republicans originally started calling it ObamaCare because they wanted to make it partisan, but democrats started calling it the same thing shortly after. Why didn’t they give it a name like, “Medisure” or pretty much anything other than ObamaCare? The reason it is bad is because Obama is a democrat and there are people who will never ever support something with his name on it.

The reason it is bad is because Obama is a democrat and there are people who will never ever support something with his name on it. They made a huge mistake by not branding it with a neutral word. Now, it’s a political football when it should be a non-negotiable government benefit.

So what should we do?

Trump Option #1
If Trump is smart (which I doubt), he would replace ObamaCare with a single payer system (great article) and call it some neutral word like Medisure. This would be a huge boon for the US, saving 300 billion dollars per year, plus increase choice and coverage for all Americans. Plus, progressives would be forced to vote for it cementing Trump is a guy who gets shit done.

Trump Option #2
Fiddle with the existing ACA law and rebrand it from ObamaCare to be TrumpCare. This is pure stupidity, but a highly plausible scenario.

Trump Option #3
Destroy the ACA and let all those people who lose their healthcare pound sand. No more ObamaCare. Good luck. This is possible, but geez it sucks.

Trump Option #4
Let congress pass a repeal law and then refuse to sign it. Veto it, which would keep the ACA in existence. This would be the craziest thing to do. I think Trump will choose this option because, “Why not?!” Everyone will go bananas.

Am I missing an option?

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