Tag Archives: Work

Looking Forward

For the last half-year I was working with a stealth startup. Unfortunately, it did not work out as hoped. It’s an interesting space, but team dynamics is always a crucial factor. In this case, the ingredients in the crock-pot did not yield a pleasing taste. (Too much salt!) So, I find myself looking forward and… Read More »

Talent Marketing

I was just talking with a friend who is in marketing. They are trying to hire someone and we were brainstorming different marketing techniques to land the candidate. We noticed a pattern. Recruiting is exactly like Marketing. The parallels between them is striking and it made me wonder why we recruit people the way we… Read More »

LinkedIn Connection Algorithm

Do I personally know you? Accept. Did we meet within the last 7 days? Accept, I guess. Was it longer than 7 days? Dude, come on. Fine. Jesus. Accept. Are you famous? I make that impressed frowny “not-bad” face. Acceptaroonie. Are you a product designer? I click the mouse like I am giving you a… Read More »

All Politics is Local

A phrase closely linked to Tip O’Neill, which has been on my mind lately. Specifically, I was thinking about how companies make decisions. When you gather a diverse set of people in a room to make a decision, people usually try to lobby for the decision that is best for their locality. Let’s imagine the decision… Read More »

Decision Models

In 2005, I worked for a year at Intuit and they claimed to be Customer-Driven. This came from a specific story. Originally the company produced Quicken, a personal finance tool. When they watched their customers, they realized that many of them were using it for business purposes. They realized this market and produced QuickBooks, which… Read More »

Interview Questions for a First Marketer

I have a bunch of questions for Product Designers that I have evolved over time. However, I don’t think I have ever done the same exercise for Marketing. The context is the “first marketer” in a company. At Marketo, this was Kelly Abner. He did an awesome job and helped the product development by being… Read More »

The Care Pie

We all care about lots of decisions. However, it’s not healthy to argue about every single decision. In fact, it’s not healthy to argue about 90% of the decisions that are made. I talk to people about the Decision-Care Pie. This is a pie-chart that has two parts. The first part is the 10%. These… Read More »

Product Responsibilities Framework v0.2

Product Responsibilities Framework v0.1 Frameworks for how to organize your product team are sometimes difficult to follow and figure out who does what. Product managers are often given too many job responsibilities and end up being spread too thin. Lately, I have been thinking about this and wanted to redo my v0.1 framework and add… Read More »

Startup People

What makes someone a really good employee for a startup? I was at a company culture outing a few years ago (small startup) and some people said they wanted to work there because they wanted to be part of a rocket ship. They thought the previous experience of the leadership team was such that the… Read More »

Great Team or Great Players

I often hear people say they want to work at a company because they are led by a great team. What they usually mean is that the team is comprised of people who were successful before, or at least they were at successful companies. The same goes for venture capital investments. They often will invest… Read More »

Microsoft Office 365 or Google G Suite

For a business, I think Office 365 is a better choice than GSuite. Office 365 G Suite Rich Desktop Apps Nope Online Web Apps Same Separate identify Confused with my personal gmail Microsoft Teams (for Chat) Need to buy Slack Skype for Video Need Slack or other SharePoint (Wiki) Need to buy Confluence Works on… Read More »

Moving on from Engagio & MarTech

After 9 years of Marketo and 2 years of Engagio, I am moving on to a non-martech product. Engagio has a great future ahead of it and as a shareholder, I fully expect them to go public and be worth billions of dollars. I think I have built a good product foundation at Engagio that… Read More »


There are particular kinds of games where you have to spend alot of time doing simple things to get your level up. An example is killing a million squirrels in the forest so you can buy the sword to go after a dragon in a cave. This technique is called grinding. Some games specialize in… Read More »

An ABM Adventure

I am Head of Product for Engagio, a SaaS application with lots of features and users who use them. (Is there any other type of SaaS application?) Warning: This blog post throws data around the web with total abandon and gets confusing. You have been warned. My Mission: To activate and spur usage in the system.… Read More »

Sphere of Influence, Control, Concern

An interesting way to frame an employee is by spheres, specifically three of them: Sphere of Control is the stuff you can decide on your own. This is people you manage and project you do the work personally. Sphere of Influence is stuff that you can guide through collaboration or subtle techniques. Your friendly co-worker… Read More »

Facts, Fakes and Fox

English is funny. Spelled different, pronounced the same, spelled the same, pronounced different. It’s like English doesn’t want to be “understood”. It’s like the language itself it trying to obfuscate the truth. Why is phonetic not spelled phonetically? Language is behind this whole issue. Whether you are in the world of product development or politics, the facts… Read More »

Product Management Bullshitometer

Recently, I’ve been interviewing candidates for Product Manager and sometimes I hear phrases that set off my bullshitometer. This is a finely tuned piece of equipment that I keep with me at all times. It can detect bullshit intensity from any source. When I interview people, I keep a close eye on it. CEO of… Read More »

Masterful Conversations

I’ve mentioned this technique in other posts, but I was searching for it and thought it deserved its own spot. The technique is one that I learned during my 12 months at Intuit in 2006 called Masterful Conversations. The basic premise of the technique is that we collectively spend all of our time talking about… Read More »

Hiring UX Designer 2016

I am starting my search for a UX Designer to join our team at Engagio. I actually prefer people in the earlier stages of their career. (Directors need not apply) Designer Characteristics: Creative. Can come up with new solutions to problems. OCD. Does it bother you that their is a mistake in this question? Productive.… Read More »

Happy is not my preferred state of being

My mom asks me all the time, “Are you happy?” I find the question to be annoying. (Sorry mom) The reason is that I don’t actually want to be “happy”. Happy to me implies blissful cow-like behavior. It implies sitting and staring at the sunset and thinking, “Gee, this is swell.” To me, it’s boring to… Read More »

Hiring a Product Manager – 2016

I just started a search for a product manager on my team at Engagio. Summary Smart, intuitive, empathetic, energetic, friendly, fun person who can put on a professional game face for customers and partners. Here are some additional qualities I look for. Works well with others A Product Manager works with engineering, sales, design, customer… Read More »

The Gooey Emotional Center

Marketo Retrospective Part 9 As part of a series, I am doing retrospective lessons from my 9 years at Marketo. This might be the last one. It’s the part that very few people understand, but I think it is the reason Marketo did well. Some people call it Product Market Fit, but to me that doesn’t do… Read More »

Marketo Marketing

Marketo Retrospective Part 8 As part of a series, I am doing retrospective lessons from my 9 years at Marketo. Today, I focus on the Marketo’s Marketing. Like building a Sales Team I think this is an area that Marketo really shined and set the benchmark for thousands of other companies in the past 10 years. Content Marketing… Read More »

Email Transparency, Pandora’s Box

If you have a corporate email address, you should read this post. You currently may not realize, but IT and the management of the company have full rights and access to your email..right now. They can copy your entire inbox and see every message. This probably doesn’t bother you too much because the reality is… Read More »

Building a Startup Sales Team

Marketo Retrospective Part 7 As part of a series, I am doing retrospective lessons from my 9 years at Marketo. Today, I focus on Building a Startup Sales Team. I think this is an area that Marketo really shined and set the benchmark for thousands of other companies in the past 10 years. In the beginning of… Read More »

Brand, Culture and Recruiting

Marketo Retrospective Part 5 As part of a series, I am doing retrospective lessons from my 9 years at Marketo. So far, the learnings have been in fits and spurts. Also, not much complaining so far.  Today, I’m thinking about how Brand Identity evolved at Marketo and specifically how it related to culture and recruiting.… Read More »

UI Frameworks (2006-2016)

Marketo Retrospective Part 4 As part of a series, I am doing retrospective lessons from my 9 years at Marketo. I learned alot of things and this is my way of processing all of that experience into bite-sized nuggets of wisdom. Today, a little deep dive into how the client-side technology has evolved. UI Frameworks… Read More »

Remote Offices

Marketo Retrospective Part 3 As part of a series, I am doing retrospective lessons from my 9 years at Marketo. I learned alot of things and this is my way of processing all of that experience into bite-sized nuggets of wisdom. Today, here is what I learned about remote offices. Sales Offices Marketo had many… Read More »

The Power of a Single Word

I am a firm believer in retrospectives. How can you expect to improve without looking back at what you did? I am going to do a series of lessons learned from my 9 years at Marketo. Doing one giant post will be too long, so I’m breaking it up. This is Lesson 1. The Power of… Read More »

Engagio closed $22M Series B

Original Haiku Post I am currently Head of Magic (PM/UX) at Engagio. The experience so far has been excellent. The culture is authentic and vibrant. The product vision is very strong and the market dynamics couldn’t be better. Engagio has a strong analytics product already in the market, which is doing very well. Additionally, we have built… Read More »