I’ve heard this story many times. The big boss is right in front of you. Normally, you never see him up close. You are in the middle of the organization somewhere and he is the leader. You start to feel butterflies in your stomach. Then, he asks that incredibly insightful question:
How’s it going?
Arrghhh. What do [...]
Made to Stick has a great concept called the Curse of Knowledge. (Highly recommended reading) Here is a summary of the curse:
Imagine a song (not Happy Birthday) in your head. A common familiar song. Then ask someone listen while you tap out the song on your desk. See if they can understand it. They almost [...]
I remember when Kokopelli (company I ran from 1994-2002) moved offices. It was a short move just across the street. While we were checking it out, we looked out the window and there was our crew waving at us. I almost started crying. The new space was extremely nice and very big. At Marketo, we [...]
I forgot to post this. I took this picture with my new phone (HTC Touch Pro 2) on my first day of work. The rainbow actually ends at the office building at Adchemy! Is that a good sign or what?
I joined Marketo in December 2006 as the first non-founder and began a wonderful journey that has lasted 3 years. I learned a tremendous amount from the people here on a cornucopia of topics and I will miss them. I have accepted a new position at another company (I’ll post that later).
Some UX highlights [...]
I don’t think this applies to everyone, but it applies to me many times over. When I feel like I can not make “progress” I get very stressed. My mind doesn’t think as well, my body feels ill. I generally have a short temper when I am in this state. Progress is my minds digestion [...]
There are lots of people who can do a particular job. Sometimes, however, one gets a new idea. The idea is how you can do that job better, more effectively and more enjoyably. The idea is important.
Most companies make that idea difficult to implement. It stays on the shelf with lots of other good ideas [...]
Business Model #1: Enterprise
This is when your product costs over 100k. Maybe even in the millions. The sales cycle is pretty long. It requires lots of documents to make the sale and build the product. RFI, RFP, MRD, PRD, Roadmap, the list goes on and on. This is a tough business to be in. If [...]
A nice review of Marketo. I really feel like Marketo is starting to gain momentum in a serious way. Articles like this make me feel all warm inside that I was able to have a positive impact on a company and on the people who use the product.
This raises an important thought for me. Positive [...]
Managing expectations is always hard. Lots of angles, lots of risk. Who is right? Should you track all of your hours? Should you pad your hours? In my experience, people want predictability in an unpredictable world. They want to hear, “This is exactly what we can do at maximum efficiency.” with the follow-up later of [...]
Started in 1996, Glen Lipka has been been randomly publishing about User Experience, Technology, Human Psychology and other subjects.