Choosing Icons is sometimes tricky business. I chose all of the icons in Marketo since 2007. Here are a couple of stories that help explain.
The Smart Campaign Light Bulb
The most important icon in Marketo was the Lightbulb. When I first designed the system, I was trying to explain how it worked to Jen Erale and Jodi Florence (Marketo’s first customers). I explained it like this.
It worked great. It explained how the system worked and was a fun colorful icon to boot. Eventually, the concept became commonplace and the metaphor was tossed aside. Yet the icon remains.
The Program Planner
Before there were Programs in Marketo, I had designed Programs. Confusing? Ok, that’s fair. A timeline is the easiest way to explain:
- First I designed Smart Campaigns (Lightbulb)
- Then we had folders to put Smart Campaigns in called Programs. (Not the current thing, just a folder. We even had a report called Leads by Program. The Program icon was not a folder, it was a book. Why a book? I thought we were going to improve it over time. We didn’t.
- Then I started designing the modern programs and realized that the word programs should be used. It wasn’t an upgrade of the previous “program” it was a whole new object that could have “folders” inside of it.
- So I renamed Programs to be Campaign Folders and changed the report to be Leads by Campaign Folder. Plus I changed the icon to a folder. This was done months before releasing programs to help with the transition.
- Then we introduced Programs. As an Icon, I wanted something that looked like one of those big day planners. IconExperience didn’t exactly have that, so I chose the closest resembling icon. The Wallet.
That’s why the Program icon is a wallet.
Let me know if there are any other “Why is it like that?” questions. I am happy to explain.