Let’s put that another way, When do you realize you made a mistake and try something different? Yes, that sounds much better. Yet, it’s the same thing. I have seen so many companies refuse to acknowledge the truth of a bad situation and stop the madness.
When something is going horribly wrong, you need to be able to be objective and look at it without emotion. You don’t want to change direction every single time something takes a temporary downturn. You don’t want to give up when you are moving through the dip to a much better place. You don’t want to give up before an idea has had the time to mature.
The time to give up is when an idea is legitimately screwed. Usually, there are a few people who hang on to the old idea and refuse to acknowledge reality. They are living in denial and delusion. Some people just will not see reality.
On the flip side, sometimes these are exactly the people who have a vision of a better world. The key is to look at the idea. Is is the old established obvious way? or is it a new different unproven way? I would be much more tempted to stick with the latter.
Proven methods are rarely proven to make phenomenal products. They usually are proven to make mediocre crap. I know this because I look around me and wish that people had given up before giving me something lame. Or I thank God that people didn’t give up before they finished on one of the few things I love.
Hmm, I think this didn’t help you decide when to give up or not. Hopefully, it is food for thought.