Recently, I have seen a spike in the traffic to this blog. Google Analytics is a great free tool to monitor traffic. Just seeing the increasein traffic made me feel warm inside. Like the way a stage actor feels when they get a round of applause. It was a near doubling in overall traffic. I figured, “Hey, people love me, they really really love me”
But if I learned anything from my friend Avinash Kaushik, King of Analytics, is that you must understand your data. This spike was an illusion. I couldn’t just sit and be happy with the nice curve. I had to dig in a little further. I changed the filter to show only posts that contain the words “UX” in them. Since, I title my blog posts that way alot, it made sense. Take a look.
It was not the curve I saw before. Plus the numbers were alot lower. What was going on? This is not the data I was just looking at. I checked the Top Content report in Google and found an interesting trend. I changed my filter to be for posts containing the word “Windows-7”. This showed me a very interesting report.
OK, now I understand. Windows 7 was released. People bought it, installed in and started Googling about it. My site came up a bunch of times and boom, massive traffic spike. My most popular post by alot is about Windows 7 video drivers. I don’t even follow the comments anymore. I have lost interest. Look at the traffic for that one page.
It’s pretty obvious that the launch of Windows 7 has deluded me to thinking that User Experience was becoming more relevant. I feel good about knowing the reality of the data, but I was happier with myself before I knew. Ignorance is Bliss.