The UX of the word “Bing”

Microsoft named their new search engine “bing”.  I don’t think they realize how lame that sounds.  Every time I hear it, I think of this scene from Groundhog’s Day. (Great movie)

I imagine Steve Balmer saying, “Yeah, i love it.  They search for something and BING! they found it!”  This is the same man who thought this entrance was a good idea. I can’t watch it without feeling really bad for the world. This is a billionaire.

6 Replies to “The UX of the word “Bing””

  1. I kinda like bing. Yes, it’s stupid, but easy to remember and easy to type. Although I think they made a mistake by not having anything special about it. There is really no reason to switch from google to bing (although there are some). If they released it with MS Office online or something else that google doesn’t offer, that would be better, although Bing Cashback is excellent.

  2. my initial test result shows that Bing is as good as Google when displaying relevant search results. Google might be having a tough competitor with Microsofts own search engine.

  3. i am using both Bing and Google and i think both search engines give relevant search results. i would still prefer Google though, because it gives a little bit more relevant search results than Bing.

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