TurboTax Tests

Some of the UX Designs I made for TurboTax are going live.  

I HAD temporary links.  Some people at Intuit who shall remain nameless have objected to showing them. So I am going to make local copies and host them myself.  The test is also delayed, so I will wait a little bit to put them up.

Personal note:  These are websites people.  We are not solving world hunger.  Let’s not make a big deal about triffles.  The world is not going to end.

They are both pretty good.  I think they both have a good chance of beating the control.  But based on previous tests, I think version B will be better.  The reason is that version C didn’t do what I intended.  You STILL have to choose a product.  But the C test makes that harder.  If you didn’t have to choose a product, then C might have had a chance.  I am pretty confident about it, B will be better than C because C still needs to choose a product.

B is more literal and therefore will win.

Obviously, these are going to be compared to http://turbotax.intuit.com

Let me know what you think.  I need to try and make a copy of them for the portfolio.

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