Three things to have UX greatness. Covering just one today.
Good enough isn’t good enough
Most products, services and expectations are pathetic. Flying on a plane is a horrible experience, even when it’s good. Most cars look exactly like 20 others. Innovation is a label people put on a new can of soda. The world is filled with sucks to good with just a few sprinkles of great.
My son was hitting baseball. I said, “Hit harder” and he tried to hit harder. I repeated myself a few times and finally I said, “Hit it like you are a nuclear bomb and you are going to explode through the ball. The energy of your hit will crack the earth in half and send the ball rocketing into space. Your scream will echo for a hundred miles. Let everyone here remember the moment you swung that bat. Swing like your life depends on it.”
He finally swung with his full energy. I say to you, “Good is not great. You have to go further. Exceed your customers expectations. Give them something to talk about. Something spectacularly better. A million times better than the competition. Don’t just meet functional requirements. Figure out a way to change the game. Do your job like you want to change the world!” Maybe, just maybe, you will succeed. Do your job like it’s a paycheck and you might not even keep that.