I joined Marketo in 2007 as their first employee and have worn many hats over the years. It’s been a fascinating ride going from single digit employees to being a world-wide enterprise. Here are some highlights of my time at Marketo:
- Designed the flagship product from scratch
- Designed the Sales Insight CRM add-on from scratch
- Influenced Product Management, Project Management, IT, Support, enablement, Marketing and Product Marketing towards greater quality experiences for employees and our customers
- Built a team of dedicated UX Designers to own the spec process for all features
- Took responsibility for the entire Help Article content/experience – https://docs.marketo.com
- Designed the Opty Influence Analyzer (one of my favorites) from scratch. (Patented)
- Acting VP of Product Marketing
- Acting VP of Product Management
- VP of User Experience
- Chief Product Designer
I have had a big influence on the company, and the company has had a big influence on me. It’s an enormous app, but here are a few screens.
My Marketo was conceptualized as an iPad like home screen to have lots of apps available.
The Email Program was designed to give a simple experience for sending out an email blast with some testing. It turned out that the testing was the coolest part.
Email Dashboard – For Marketers, email is most certainly not dead. It is the primary form of communication.
The email editor evolved over the years to include dynamic content and other interesting features.
Forms were a staple for marketers. This is Form 2.0, a much better version than the first one we built in 2007.
I conceptualized Landing Pages as having the same ease of use as PowerPoint. It was a major selling point for the first 5 years.
Automatic mobile views were one of the fastest adopted features we ever rolled out. It was simple to use and worked great.
One of my favorites, the Opportunity Influence Analyzer told the story of a single sale.
Program Analysis was designed to be eye candy for demoes, but actually had lots of cool uses.
Programs with local assets was not understood at first, but has become the natural way to use Marketo.
Setup screens were designed for growth. This strategy allowed Marketo to outpace the competition.
Tokens are one of the most powerful features in the system. They get used more than anything else.
Smart Campaigns as an architecture may be my best work. I believe Marketo was built upon the Smart Campaign.
The Smart Campaign is the workhorse of Marketo, it does everything. The flow is basically a workflow engine.
The Smart List is basically a SQL generator for non-technical people. It is many time more powerful than anything the comeptition has built, even 7 years later.
Whether triggered or batch the Smart Campaign adapted to its use including different schedule screens.