Journey Building UI

A big portion of my career has been making Journey management user interfaces. At Treasure Data, I designed 4 different approaches to this problem to help product management settle on an approach.

After the initial designs, I handed the project off to Tiffany Trinh who did an amazing job working out the details and delivering a fully functioning prototype.

Organized cases as per usual
organized menu for prototype mode as per usual
Like engagement streams / traffic cop
Like Marketo, but with new innovations
Like Eloqua – I don’t think this UI works tbh

There are some nice innovations in here, but I believe the engagement streams (A.K.A. Traffic Cop) is the most valuable. It actually doesn’t have a ton of competition. For all the email in the world, email marketing tools are not that good.