Actions

Actions trigger a modal to open or a function to be carried out. They are usually verbs or a verb form.

Actions are found in the action bar, context menu, or button.

	✅ Yes	❌ No	Notes
1	Edit details	Edit name and description, Rename	Calls modal to change name and description
2	Edit [item type]		Calls modal to change item configuration or settings
3	Close	Quit	Used for modal primary buttons
4	Create new		Create new tree item
5	Create [item type]		Applies to any item that requires a save to initiate creation
6	Delete
7	Copy		Copy to clipboard or to paste
8	Duplicate	Clone	Duplicate whole items
9	Remove
10	Download
11	Export
12	Upload	Browse
13	Duplicate
14	Run, Rerun, Refresh	Re-run
15	Train
16	Build
17	Select	Click, Press
18	Sign-in / Sign-out	Log in / Log out	Verb
19	Signing-in		Verb
20	Sign-in settings		Adjective
21	Sign-in		Noun

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Metadata

Metadata provides information about the state of an item or object. Metadata is often located in table column headers or a details panel.

	✅ Yes	❌ No	Notes
1	Item name	Object name
2	Last run		Workflows, Parent Segments
3	Last build		Insights Model
4	Last trained		Predictive Scoring
5	Last attempt
6	Last updated	Last modified
7	Updated by	Last modified by
8	Created by
9	Created on	Created at
10	Column

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Proper Nouns

Proper nouns are always title-capitalized regardless of the context and do not follow capitalization rules that have been set.

Proper nouns are identified based on whether the company invented the term for an object in console. If it is an industry standard term, then it should not be a proper noun.

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Abbreviations

Abbreviations are a shortened form of a word or phrase.

Spell out the full word of abbreviated terms if space accommodates and it is not a frequently used term. Place abbreviation in parentheses after.

e.g. Identity Provider (IdP)

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Limit Usage

Certain words add unnecessary filler text or complicate reading. Some words are difficult to understand. This is a guidance, not a mandate.

	Limit Usage	Notes
1	please	Unless used in a dynamite modal, avoid usage of “please”. It implies to a user that an action is optional.
2	click / click on	Someone may not always be using a mouse
3	fill in	Use “type”, “edit”, or “enter”
4	now
5	soon
6	once	Means one time, not after. Use “after” instead
7	above	Avoid directional words, bad for localization
8	below	Avoid directional words, bad for localization
9	in order to	Can be shortened: “to”
10	note that
11	in the future
12	should
13	may	use might
14	either
15	neither
16	as well as	use “and”
17	difficult	use “complex” for positive connotation
18	complicated	use “complex”
19	here	Don’t use this as a link, instead link the name of an object
20	Latin words	via, vs. , etc. , i.e.Exception:e.g. can be used if an example needs to be given
21	Slang	We have many international users. Slang is varies across cultures.
22	Complex jargon
23	Negative words:failed, error, gone wrong	Avoid pessimism. Focus on what the user can do to solve issues