Marketo Retrospective Part 7 As part of a series, I am doing retrospective lessons from my 9 years at Marketo. Today, I focus on Building a Startup Sales Team. I think this is an area that Marketo really shined and set the benchmark for thousands of other companies in the past 10 years. In the beginning of…
Marketo Retrospective Part 6 As part of a series, I am doing retrospective lessons from my 9 years at Marketo. Today, I focus on product development. Specifically about a philosophy I have around maintaining products after initial innovation. When you have a startup, the first innovation is complete free from existing customer complaints. It is pure…
Marketo Retrospective Part 5 As part of a series, I am doing retrospective lessons from my 9 years at Marketo. So far, the learnings have been in fits and spurts. Also, not much complaining so far. Today, I’m thinking about how Brand Identity evolved at Marketo and specifically how it related to culture and recruiting.…
Marketo Retrospective Part 4 As part of a series, I am doing retrospective lessons from my 9 years at Marketo. I learned alot of things and this is my way of processing all of that experience into bite-sized nuggets of wisdom. Today, a little deep dive into how the client-side technology has evolved. UI Frameworks…
Marketo Retrospective Part 3 As part of a series, I am doing retrospective lessons from my 9 years at Marketo. I learned alot of things and this is my way of processing all of that experience into bite-sized nuggets of wisdom. Today, here is what I learned about remote offices. Sales Offices Marketo had many…
Marketo Retrospective Part 2 As part of a series, I am doing retrospective lessons from my 9 years at Marketo. The time was filled with good and bad and everything in between. Looking back is the best way to learn and do better in the future. This time, I am looking at UX follow-through. UX…
I am a firm believer in retrospectives. How can you expect to improve without looking back at what you did? I am going to do a series of lessons learned from my 9 years at Marketo. Doing one giant post will be too long, so I’m breaking it up. This is Lesson 1. The Power of…