I just retired the zoom interview technique I have been using for the past few months. You might hate it, but it was fun and had some real benefits. Decide for yourself. It seems long to read, but it went quick in a 30 min interview. I ask the candidate to imagine going to a…

Hot TakeThe user does not come first. The user is not the center of design. The user is one of many factors in a good product. Glen Lipka, 2023 I have never liked the terms User-Driven, Data-Driven, and User-Centered. I think it fundamentally weakens the design team and devalues creativity, innovation, inspiration, risk-taking, and experience.…