Day: November 25, 2009

  • Sticky Personas

    Years ago, Alan Cooper pioneered the concept of personas, which are basically fictitious people who represent the customer.  They are stand-ins that are used to create empathy for the real people.  They are created by amalgamating different characteristics of potential customers into one pretend person.  Personas are very useful for decision making, especially for the…

  • The UX of my first Google Wave

    You have to hand it to Google.  They innovate.  They come out with stuff that is new and different.  I like that about them.  It makes me want to use and buy their products.  Google Wave is a great example. What is Google Wave? I imagined the conversation when they pitched the idea.  In my…