Day: March 19, 2010

User Research is an important part of User Experience (UX) Design.  However, you have to be careful to use this tool in the right way.  A hammer is a good tool, but you don’t use it to cut a 2×4.  The biggest misuse of User Researching is to validate your existing ideas. In other words,…

It’s a conundrum.  To be a successful company, you need customers.  To get customers, you must build something great.  Most people say, “Go to market quick, then learn and iterate.”  I think people are missing a key factor about what it means to have customers.  I saw this first hand at several different companies. Many…