Day: June 18, 2010

  • Design is Decisions – Part IV

    Design is decisions.  How do you make those decisions?  There are many competing schools of thought.  I’ll break them down and give you my experience with them all. A/B or Multivariate Testing Focus Groups Hallway Testing Consensus CYA Going with your gut Consensus CYA CYA stands for Cover Your Ass.  It basically means that you…