Day: January 18, 2011

  • What is Design?

    Conceptual Design Conceptual Design is the ability to communicate a holistic architecture of a large product, service or solution. A conceptual designer is able to mockup the end-to-end, top-to-bottom structure of this solution.  This includes a strong understanding of the technologies involved, without which the conceptual designer is doing “Ivory Tower Design”. This kind of…