Day: October 18, 2012

  • The UX of Fairness

    Take a look at this fascinating 1 minute video. How can a little monkey like that have such an immediate and intense reaction to something that is unfair?  We clearly have a fairness gene.  Something in our brains that reacts strongly to this sort of situation.  The little monkey is the 99%! How many different…

  • The UX of Running for President

    It’s like you are on camera 24/7.  When do you have time to make a mistake?  When can you daze off or pick your nose?  When can you say to someone “You are an asshole”? and then come back later and say you are sorry?  It’s a non-stop, never-make-a-mistake business.  It’s amazing that people want…