Month: April 2014

  • Subjective and Objective

    The other day someone told me that typography was subjective.  It set me off on a rant about how it wasn’t.  I tried to explain about how typography affects reading and changes your mood.  Different fonts will create different feelings in the reader.  I tried to explain kerning, serifs and other typography topics.  It was…

  • Good APIs Make Good Partners

    The art of making great APIs has become a key skill in a technology organization.  Whether it’s the protocol or the naming scheme or the functions or even the error logging, the API has a UX of it’s own.  Make a bad developer UX and you will have fewer technology partners. You can see great…

  • The UX of the Nissan Keyless Key

    Nissan has a standard key fob system.   You don’t need to take it out of your pocket.  I love this system and find myself confused when I am in a car that requires the key to manually be inserted into the steering column. It is good, but has some terrible flaws.  If someone knows…

  • UX Candidate Design Challenge – v1

    UX Candidate Design Challenge – v1 UX Candidate Design Challenge – v2 UX Candidate Design Challenge – v3 UX Candidate Design Challenge – v4 UX Candidate Design Challenge – v5 When I interview someone, I usually give a written design challenge and spend about 20 minutes on it with the candidate. Unfortunately, people weren’t doing…

  • Ethan and Hillary Clinton

    The Marketo 2014 Summit has grown to enormous proportions.  It’s doubled and doubled so many times that over 5,000 people packed into the Moscone Center this week.  It funny how much work goes into it and exhausts us, while at the same time fills us with enthusiasm and energy.  Our customers really are something special and…

  • The Real World

    What happens when you die? What if all of this is meaningless? Why do parents says to their kids, “In the REAL world, blah blah”? What is the real world? Does high school matter? Should one go to college? What does success mean? Why won’t that other person like me? My kids are wondering what…