I always had this dream of an app called “Told You So“. Here are the requirements: You sign in with Google or Facebook. It asks you to make a prediction. You sign it with your finger. It has a button for “I disagree” and someone else can sign that. It stores the predictions and signatures…
An open letter to designers who only see the world through Apple products. I’ll just jump right to the point. The rest of the world doesn’t see your work the way you intended. Take a look at this screenshot from my Windows 10 machine running Chrome. The site is a designers portfolio. I can’t read…
It’s a simple formula. UX = V – F UX = User Experience V = Value F = Friction If the friction or effort of doing something is higher than the individual perceived value then the majority of people will not want to do it. Some examples where the effort outweighs the perceived benefit and…
I’ve mentioned this technique in other posts, but I was searching for it and thought it deserved its own spot. The technique is one that I learned during my 12 months at Intuit in 2006 called Masterful Conversations. The basic premise of the technique is that we collectively spend all of our time talking about…
Superbowl III was played in 1969. Broadway Joe Namath guaranteed the win and came through. It was a miracle moment for fans of the Jets. I was born a few years later and grew up in the shadow of that glorious moment. I was a Jets fan, hoping that one day, another Joe Namath would…